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Ecommerce Website Checklist: 20 Must-Have Features

Elevation Media
3 min read

Launching an online store? Use this checklist to ensure your ecommerce website has everything needed for success.

Product Pages

  • High-quality product images from multiple angles
  • Detailed product descriptions
  • Clear pricing and availability
  • Size guides (if applicable)
  • Customer reviews on product pages

Navigation & Search

  • Clear category structure
  • Search functionality with filters
  • Breadcrumb navigation
  • Mobile-friendly menu

Trust & Security

  • SSL certificate (HTTPS)
  • Payment security badges
  • Clear returns policy
  • Contact information visible
  • Customer testimonials

Checkout Optimization

  • Guest checkout option
  • Multiple payment methods
  • Progress indicator
  • Cart abandonment emails
  • Order confirmation emails

Performance

  • Fast loading times
  • Mobile-responsive design
  • Optimized images

Ready to launch your online store? We specialize in ecommerce web design and Shopify development. Get in touch.

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Elevation Media

We're a St Albans-based web design agency helping service businesses and tradesmen get found online. With years of experience in digital marketing and web development, we create websites that convert visitors into customers.

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